Exploring depth beyond the visible — abstract minimalism in the art of contrast.
The wordmark is set in Archivo SemiBold with tight tracking. It is always written in full — never abbreviated — and pairs with the asterisk mark for signatures and sign-offs. Maintain clear space equal to the cap-height of the “S” on every side.
The asterisk is the studio’s shorthand — a fixed point of focus, used as a full-stop, a signature and a moment of accent. Primary in Cobalt; Signal orange when contrast is needed.
Used sparingly for a single emphasised word — a counterpoint of warmth against the grotesque.
A black-and-white foundation, held in tension by a single decisive cobalt and a rare flash of signal.
Imagery is monochrome and abstract — motion blur, contrast and negative space over literal depiction. Photography is desaturated to grayscale and treated with subtle grain so every surface shares one texture.
Exploring depth beyond the visible. Abstract minimalism in the art of contrast.